The record

Articles & case studies

SEO case studies, industry appointments and lessons from growing About Digital, all in one place.

Salman Nasir in London
LatestStory

Achievements Story: From University Startup to Business Excellence

How About Digital went from a university-based startup to a company serving 500+ clients.

It started in 2017 with door-to-door visits to win a first client. This is the story of the partnerships, setbacks and decisions that took About Digital from a student project to a company with 500+ clients and ERP software running in 280+ flour mills.

Appointment

Appointed Deputy Convener of FPCCI's Punjab Regional Standing Committee on IT

A new role representing Punjab's technology businesses at the Federation of Pakistan Chambers of Commerce & Industry.

The committee brings the concerns of Punjab's IT companies to policy makers. In this post I share why I accepted the role and the priorities I want the committee to push forward.

Case study

Ranking a Clinical Massage Website on Page 1 (Top 3 Positions)

The SEO work behind taking a local health business to the top of search results.

A walkthrough of the technical fixes, local SEO and content that moved a clinical massage website onto page one of Google, holding top-three positions for its main search terms.

Case study

Boosting Website Performance & SEO for One Life Marketing Solutions

Speed, structure and search improvements that lifted organic visibility.

How we improved site speed, cleaned up the site structure and rebuilt on-page SEO for One Life Marketing Solutions, and what that did for their organic traffic.

Case study

Scaling AAA Fair Deal Group Across Real Estate, Banking & Entertainment

One digital strategy working across three very different business lines.

AAA Fair Deal Group runs businesses in real estate, banking and entertainment. This case study covers how we built one digital strategy that still spoke to three very different audiences.

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